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	<title>A Point of Reference &#187; Matty-Ho</title>
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	<link>http://www.subcultureconglomerate.com/blog</link>
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	<lastBuildDate>Fri, 09 Jul 2010 20:24:29 +0000</lastBuildDate>
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		<title>The Sorcerer&#8217;s Apprentice set</title>
		<link>http://www.subcultureconglomerate.com/blog/subcultureconglomerate/the-sorcerers-apprentice-set/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-sorcerers-apprentice-set</link>
		<comments>http://www.subcultureconglomerate.com/blog/subcultureconglomerate/the-sorcerers-apprentice-set/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 16:57:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[movies]]></category>
		<category><![CDATA[subculture conglomerate]]></category>
		<category><![CDATA[alfred molina]]></category>
		<category><![CDATA[disney]]></category>
		<category><![CDATA[Matty-Ho]]></category>
		<category><![CDATA[nicholas cage]]></category>
		<category><![CDATA[the sorcerer's apprentice]]></category>

		<guid isPermaLink="false">http://www.subcultureconglomerate.com/blog/?p=175</guid>
		<description><![CDATA[There&#8217;s never a shortage of filming going on around the neighborhood, so much so that most of the time I take them for granted, just checking the permits that go up to see how it effects my alternate side of the street parking game &#8211; a treacherous one in this area at that! I may [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s never a shortage of filming going on around the neighborhood, so much so that most of the time I take them for granted, just checking the permits that go up to see how it effects my alternate side of the street parking game &#8211; a treacherous one in this area at that! I may recognize the production taking place, but usually keep it moving; although I have to admit there have been recent highlights, such as seeing Ice-T and Coco with their &#8220;his and her&#8221; Bentley&#8217;s when Law &amp; Order SVU was being filmed here.  The other, was the recent production for Disney&#8217;s &#8220;<a href="http://www.imdb.com/title/tt0963966/">The Sorcerer&#8217;s Apprentice</a>&#8220;.</p>
<p><img class="alignnone size-full wp-image-176" title="Permit" src="http://www.subcultureconglomerate.com/blog/wp-content/uploads/2009/04/photosa.jpg" alt="Permit" width="518" height="388" /></p>
<p><span id="more-175"></span>One night Last week Rachel and I were walking down Eldridge Street, and from three blocks away we could see the bright set light up the sky. From a distance you could see the multiple rows of lit-up, red, chinese lanterns strewn across the buildings. As we got closer, it looked as if the entire set was sparkling and shimmering like stars falling from the sky, it was an amazing thing to see up close, as if we were experiencing the &#8216;magic&#8217; of making movies firsthand. Every curious passerby stopped to look in amazement at this very magical looking set and my pictures below can&#8217;t even come close to conveying what we were all seeing take place in the wee hours. Although I haven&#8217;t been a fan of Nicholas Cage&#8217;s recent movies, I am intrigued on how &#8220;The Sorcerer&#8217;s Apprentice&#8221; will be received at the box office, and how this will translate and look on-screen when it does get released in 2010.</p>
<p><a title="sorcerer's appretice cs by Matty-Ho, on Flickr" href="http://www.flickr.com/photos/mattyho/3486504042/"><img src="http://farm4.static.flickr.com/3662/3486504042_8fdcbe1297_b.jpg" alt="sorcerer's appretice cs" width="819" height="1024" /></a></p>
<p><a title="sorcerers apprentice cs2 by Matty-Ho, on Flickr" href="http://www.flickr.com/photos/mattyho/3486504456/"><img src="http://farm4.static.flickr.com/3605/3486504456_a4e0f60d50_b.jpg" alt="sorcerers apprentice cs2" width="819" height="1024" /></a></p>
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		</item>
		<item>
		<title>C-N-M</title>
		<link>http://www.subcultureconglomerate.com/blog/subcultureconglomerate/c-n-m/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=c-n-m</link>
		<comments>http://www.subcultureconglomerate.com/blog/subcultureconglomerate/c-n-m/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 00:54:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[magazines]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[subculture conglomerate]]></category>
		<category><![CDATA[Capone-N-Noreaga]]></category>
		<category><![CDATA[DJ Soul]]></category>
		<category><![CDATA[Mass Appeal Magazine]]></category>
		<category><![CDATA[Matty-Ho]]></category>
		<category><![CDATA[Queensbridge]]></category>
		<category><![CDATA[Trace Magazine]]></category>

		<guid isPermaLink="false">http://www.subcultureconglomerate.com/blog/?p=70</guid>
		<description><![CDATA[I&#8217;ve been seeing some recent posts on Capone-N-Noreaga promoting the upcoming release of their third album, &#8220;Channel 10&#8243;, which leads me to this photo that I dug up from my archives.  Back in March of 1999, while I was working for TRACE Magazine I got offered the opportunity to interview Capone  for a Queensbridge-themed music [...]]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment--></p>
<p class="MsoNormal">
<div id="attachment_97" class="wp-caption alignnone" style="width: 478px"><img class="size-full wp-image-97      " title="qb" src="http://www.subcultureconglomerate.com/blog/wp-content/uploads/2009/02/qb.jpg" alt="Capone and me &quot;shooting myself in the foot&quot;" width="574" height="430" /><p class="wp-caption-text">Capone and me &quot;shooting myself in the foot&quot;</p></div>
<p>I&#8217;ve been seeing some recent posts on <a title="Capone-N-Noreaga" href="http://www.myspace.com/caponennore" target="_blank"><span>Capone-N-Noreaga</span></a><span> promoting the upcoming release of their third album, &#8220;Channel 10&#8243;, which leads me to this photo that I dug up from my archives.  Back in March of 1999, while I was working for </span><a title="Trace Magazine" href="http://www.trace212.com/" target="_self"><em><span>TRACE Magazine</span></em></a><em><span> </span></em><span>I got offered the opportunity to interview Capone  for a Queensbridge-themed music issue.  Mind you, I wasn&#8217;t originally hired as a writer, I handled ad sales and marketing, but with such a small staff I got the fringe benefit of being able to &#8216;wear different hats&#8217; while I was there. </span></p>
<p class="MsoNormal"><span><span id="more-70"></span>I remember the day vividly, it was such an indelible experience for me to get an &#8216;official&#8217; tour of the historic QB projects from one of its very own and being able to see and experience the neighborhood that inspired and spawned so much talent. </span></p>
<p class="MsoNormal">Suffice it to say, I&#8217;m not that good of a writer, hence my short lived career and to even further add insult to injury, the story ended up being dropped from the issue!  Hahahahahaaa&#8230;</p>
<p class="MsoNormal"><span>Fast forward seven months and now I&#8217;m working for </span><a title="Triple 5 Soul" href="http://www.triple5soul.com/" target="_blank"><span>Triple 5 Soul</span></a><span>, (Yes, I mentioned it as 555-Soul in the previous post, because it was totally different then.</span><a title="*" href="http://www.todarrinhudson.com/2005/12/fitty-9-fitty-yo.html" target="_blank"><span>*</span></a><span>) and </span><a title="DJ Soul" href="http://djsoulnyc.blogspot.com/" target="_blank"><span>DJ Soul</span></a><span> was music editor for </span><a title="Mass Appeal" href="http://massappealmag.com/" target="_blank"><span>Mass Appeal</span></a><span>. (R.I.P.- Patrick Elasik)  He was trying to close his first issue, so I asked him to consider the story for an upcoming issue and joked that if he wasn&#8217;t going to run it I would be left with no choice but to drop Mass Appeal from Triple 5 Soul&#8217;s ad plan!  I guess he took me seriously because he ended up running the piece and it was the first story in the magazine only four pages in from the ad we ran on the inside-cover-spread.  I&#8217;m joking&#8230;I don&#8217;t think that was the reason&#8230;Regardless, I&#8217;m just glad he ran the story and gave me a shot.  Thanks DJ Soul&#8230;</span></p>
<p class="MsoNormal">You can read the story below:</p>
<p><a title="capone by Matty-Ho, on Flickr" href="http://www.flickr.com/photos/mattyho/3258583917/"><img src="http://farm4.static.flickr.com/3375/3258583917_485978f70e_b.jpg" alt="capone" width="473" height="614" /></a></p>
<p><a title="capone 2 by Matty-Ho, on Flickr" href="http://www.flickr.com/photos/mattyho/3259416498/"><img src="http://farm4.static.flickr.com/3339/3259416498_da4a8b6105_b.jpg" alt="capone 2" width="467" height="614" /></a></p>
<p><a title="Queensbridge by Matty-Ho, on Flickr" href="http://www.flickr.com/photos/mattyho/3258624687/"><img src="http://farm4.static.flickr.com/3414/3258624687_b7827afd58.jpg" alt="Queensbridge" width="360" height="500" /></a></p>
<p><a title="Queensbridge by Matty-Ho, on Flickr" href="http://www.flickr.com/photos/mattyho/3258624497/"><img src="http://farm4.static.flickr.com/3534/3258624497_74ce1f5554.jpg" alt="Queensbridge" width="364" height="500" /></a></p>
<p><!--EndFragment--></p>
]]></content:encoded>
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		</item>
		<item>
		<title>A Time Before Digital</title>
		<link>http://www.subcultureconglomerate.com/blog/subcultureconglomerate/a-time-before-digital/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-time-before-digital</link>
		<comments>http://www.subcultureconglomerate.com/blog/subcultureconglomerate/a-time-before-digital/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 22:13:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[subculture conglomerate]]></category>
		<category><![CDATA[432F]]></category>
		<category><![CDATA[Matty-Ho]]></category>
		<category><![CDATA[Raymond Roker]]></category>
		<category><![CDATA[SSUR]]></category>
		<category><![CDATA[URB Magazine]]></category>

		<guid isPermaLink="false">http://www.subcultureconglomerate.com/blog/?p=23</guid>
		<description><![CDATA[Raymond Roker posted this picture on Facebook recently in an album titled, &#8220;A Time Before Digital Cameras&#8221;, which evoked fond memories taking me back seventeen years.  Wow, seventeen years, I doubt anyone in the picture knew at the time, but looking back now, the first 432F trade show could be considered a seminal chapter in streetwear [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_24" class="wp-caption alignnone" style="width: 493px"><img class="size-full wp-image-24 " title="432f" src="http://www.subcultureconglomerate.com/blog/wp-content/uploads/2009/01/432f.jpg" alt="432F" width="500" height="400" /><p class="wp-caption-text">Colin Sutton, Raymond Roker, me and Ruslan Karablin @ 432F - 1992</p></div>
<p><a title="Pure Roker Blogspot" href="http://pureroker.blogspot.com/" target="_blank">Raymond Roker</a> posted this picture on Facebook recently in an album titled, &#8220;A Time Before Digital Cameras&#8221;, which evoked fond memories taking me back seventeen years.  Wow, seventeen years, I doubt anyone in the picture knew at the time, but looking back now, the first 432F trade show could be considered a seminal chapter in streetwear and its culture. <span id="more-23"></span>This was the first time streetwear brands like <a title="555-Soul" href="http://www.triple5soul.com" target="_blank">555-Soul</a>, (Ludlow Street days) <a title="SSUR" href="http://www.ssurempirestate.com/" target="_blank">SSUR</a>, <a title="Stash" href="http://www.reconstore.com" target="_blank">Subware</a>, Pervert, <a title="HAZE" href="http://www.interhaze.com/" target="_blank">HAZE</a>, <a title="CONART" href="http://www.conart.com/" target="_blank">ConArt</a>, <a title="Label NYC" href="http://labelnyc.com/" target="_blank">Label</a>, Greed, <a title="Tribal" href="http://www.tribalgear.com/" target="_blank">Tribal</a>, <a title="Mankind" href="http://www.bkrw.com/whoswho/scott-nelson.html" target="_blank">Mankind</a> and even <a title="Ecko" href="http://www.marceckoenterprises.com/" target="_blank">Ecko</a> were showing their lines.  In the following seasons <a title="Futura 2000" href="http://www.futura2000.com/" target="_blank">Futura 2000</a>, PNB Nation and <a title="OBEY" href="http://obeygiant.com/" target="_blank">Obey</a> would show, as would many others; in a sense <a title="432 F" href="http://query.nytimes.com/gst/fullpage.html?res=9F0CE3DC123CF937A1575BC0A965958260" target="_blank">432F</a> paved the way for trade shows like <a title="Agenda Tradeshow" href="http://www.agendashow.com/" target="_blank">Agenda</a> today.</p>
<p>It&#8217;s also great to see that everyone in this flick is still doing their thing, growing and evolving, being true visionaries and pioneers; all of whom I have the utmost respect for.  In future posts I hope to be able to reach out to everyone in the picture to get their thoughts and insight on the changes and seismic shifts that have happened in our world and culture since.  Back then, we were just a young, creative, independent community brought together through a network in a time before the internet, a time before digital&#8230;</p>
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		</item>
		<item>
		<title>So It Begins&#8230;</title>
		<link>http://www.subcultureconglomerate.com/blog/subcultureconglomerate/hello-world/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=hello-world</link>
		<comments>http://www.subcultureconglomerate.com/blog/subcultureconglomerate/hello-world/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 03:47:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[subculture conglomerate]]></category>
		<category><![CDATA[Cinematic Music Group]]></category>
		<category><![CDATA[devin the dude]]></category>
		<category><![CDATA[Jon Shapiro]]></category>
		<category><![CDATA[Matty-Ho]]></category>
		<category><![CDATA[Razor and Tie]]></category>

		<guid isPermaLink="false">http://www.subcultureconglomerate.com/blog/?p=1</guid>
		<description><![CDATA[Thinking back, it was last New Year’s Eve when I bumped into Jon Shapiro, random considering I hadn’t seen him in a couple of years and here he is in the madness that ensues on the streets of Manhattan just after midnight.  Shipes said he&#8217;d been on his grind making moves such as bringing Sean [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-101" title="landing-gear" src="http://www.subcultureconglomerate.com/blog/wp-content/uploads/2009/01/landing-gear.jpg" alt="landing-gear" width="370" height="366" /></p>
<p>Thinking back, it was last New Year’s Eve when I bumped into <a title="Jon Shapiro" href="http://www.allhiphop.com/stories/industryspotlight/archive/2007/08/08/18380982.aspx" target="_blank">Jon Shapiro</a>, random considering I hadn’t seen him in a couple of years and here he is in the madness that ensues on the streets of Manhattan just after midnight.  Shipes said he&#8217;d been on his grind making moves such as bringing <a title="Sean Kingston" href="http://http://www.seankingston.com" target="_blank">Sean Kingston</a> to <a title="Epic Records" href="http://www.epicrecords.com/main.html" target="_blank">Epic Records</a> and in the process leveraging an imprint deal for his label, <a title="CMG" href="http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&amp;friendID=125988221" target="_blank">Cinematic Music Group</a>.  He also mentioned that he was signing <a title="Devin The Dude" href="http://www.devin-the-dude.com" target="_blank">Devin The Dude</a> to an indie label, <a title="Razor and Tie" href="http://www.razorandtie.com" target="_blank">Razor and Tie</a>, which baffled me since (I thought to myself, “Wait, didn’t you just say you signed to Epic? and) I knew Devin had been on <a title="Rap A Lot" href="http://www.rapalotrecords.com/home.html" target="_blank">Rap-A-Lot</a> for his entire career.  We laughed about some buffoonery that took place the last time we saw each other, exchanged numbers and that was how 2008 began&#8230;</p>
<p><span id="more-1"></span></p>
<p><!--StartFragment--></p>
<p class="MsoNormal"><span>After that chance meeting he offered me the opportunity to consult and project manage the marketing and album packaging for Devin The Dude, which I was psyched about because for one, I&#8217;m a fan of Devin&#8217;s and second, throughout my career I’ve (sort of) been on the peripheral of the music industry, but never had the opportunity to work directly in it, so here I am with my first hands-on gig and it&#8217;s an ideal one at that.<span> </span>Ideal because not only is Devin one of nicest, most down to earth artists I’ve met, but I also got the chance to meet, and work with a bunch of talented and creative people on this project, which I&#8217;m absolutely grateful for.</span></p>
<p class="MsoNormal"><span>I&#8217;ll elaborate more on the project and the people in a later post, but for now, it&#8217;s a brand new year and although I didn&#8217;t have chance meetings this New Year&#8217;s Eve, I&#8217;m looking forward to what the future brings&#8230;</span></p>
<p><!--EndFragment--></p>
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